The Marketers Life Beyond Third-Party Cookies

Data: A Marketer’s PlayGround

Post-2020, it seems every company is a tech company. The rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data being collected, stored, and shared across organizations – often without people’s knowledge or consent.

Due to the GDPR and other data privacy laws, the wild, unregulated days of the internet are coming to a close. Regulators are quickly catching up to address consumer privacy concerns and the misuse of personal data.